In 2013, 67 % of airpop® packaging material in Europe was reused.
7 European countries achieved a reuse rate of 75% or more. Strongest recycling activities were taken in the Netherlands, Germany, Belgium, France and Italy.
As a European Industry we know that we can do even better than that. So, we promote the recycling of airpop, we work on the improvement of the airpop® recycling infrastructure throughout Europe and we get involved whenever promising new technologies arise. And we participate in the dialogue with European initiatives on recycling. Because we believe that recycling is one of the key aspects for turning into a sustainable society.